Brain Blunders by Peter Hollins

Author:Peter Hollins
Language: eng
Format: epub
Publisher: PublishDrive
Published: 2019-06-26T16:00:00+00:00

Are we really so accepting? Well, yes. Memories, if they are not entirely false or fabricated, can also be influenced by things as small as suggestive word choice, phrasing, and vocabulary. Another study conducted in 1974 by Loftus at the University of California, Irvine, illustrates this effect.

Subjects watched different videos of car accidents at three different speeds. After, they filled out a survey that asked, “About how fast were the cars going when they smashed into each other?”

Other groups of subjects watched the exact same videos and filled out a survey after as well, but the survey instead asked, “About how fast were the cars going when they bumped/hit/contacted each other?” The estimates the subjects gave changed in relation to the verb used, which influenced the perception of speed and impact.

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